How Many Emails Should I Be Sending?
How Many Emails Should I Be Sending? Finding the sweet spot when it comes to email marketing is as much about nailing frequency as it is about choosing the right days and times. Promotional emails should feel organic — and definitely not overly forced. If you send too many in too small of a time period, you risk coming off as overly pushy — which can be a major turn-off for your subscribers and could result in higher opt-out rates. The key: focus on a cadence that doesn’t inundate but that keeps you top of mind. This requires that you find a balance between the various types of emails that you’ll be sending out and prioritizing content that offers the highest conversion rates so that you can get the biggest payout for your efforts. Below, we’re breaking down what you need to know to find that elusive sweet spot and hit it on the mark when it comes to your email frequency. How Often Are Marketers Sending Emails Before looking at your own best practices, it ...